Catalyst by Buzzfeed Ink logo lockup

Let's Press Publish.

Monetize across platforms, grow your following, and work with some of the biggest social media brands ever.

Choose Your Catalyst:

We connect brands with the best emerging talent and publishers across the internet.

Leveraging our scale and household name media brand’s, we boost the authority and authenticity of your brand message.

Social Creators
Organic Followers
BuzzFeed Inc. 1
Purchase Intent 2
(vs. competitor creator campaigns)

Creators backed by community brands with 158MM monthly US reach.

  • bonfire icon
  • +
  • Tasty logo
  • Complex Networks logo
  • First We Feast logo
  • Pero Like logo
  • Cocoa-Butter logo
  • BZFD logo

1 Source: CreatorIQ

2 Source: BuzzFeed Creators Research

Why choose Catalyst?

100+ Social Creators

More than any other publisher

Vertical Alignment

Align with creators and brands from our top editorial categories

Streamline Workflow

Across platforms with a unified access point

Diverse Ad Offerings

Branded Content, Media, Programmatic, Sponsorship, Studio, Affiliate, Licensing

Scale and Safety

Of our brands

Native Creators

Ideate and execute with you

catalyst FOOD

Catalyst for food Creators is backed by iconic brands like Tasty, First We Feast, and About to Eat.

Core Food Creators
Food Brand + Creator Followers
Person 1Person 2Person 3

catalyst CULTURE

Identity-based content is a Creator mainstay, so tap Creators from Pero Like, A*Pop, Cocoa Butter, Complex and more to tell your brand’s story.

Core Culture Creators
Culture Brand + Creator Followers
Person 4Person 5Person 6

catalyst SHOPPING

No one does shopping quite like BuzzFeed Inc. In fact, our viral recommendations drive over half a billion dollars in directly attributable sales every year.1

Core Shopping Creators
Shopping Brand + Creator Followers
Person 7Person 8Person 9
1 Source: BuzzFeed Affiliate Revenue Data